Détours en France - Le village préféré des français

Stéphane Bern nous emmène à la découvert des plus beaux villages de France.

France Télévision Distribution a souhaité réaliser la campagne TV pour la sortie du magazine « Détours en France » tiré de l’émission « le village préféré des français », présentée par l’animateur Stephane Bern et diffusée en prime time sur France 2. Forte de son succès sur le petit écran, FTD, qui mise sur cette « marque », réalise des campagnes de communication annuelles.

LA PROPOSITION D’ARIMEDIAS :
Le spot décliné en 5 » et 10 » est très rapide. Il fallait pourtant que l’on prenne le temps de voir plusieurs pages et de bien identifier Stephane Bern. L’animation entièrement réalisée en 3D, permet de distinguer le contenu et de se rendre compte de l’épaisseur de la revue. Pour garder une certaine continuité, l’animation des titrages à été conservée des années précédentes.

LES ÉLÉMENTS MIS À NOTRE DISPOSITION : – 1 épisode de l’émission – Quelques visuels pdf du magazine LA COMMANDE : – Création et animation du magazine en 3D – Enregistrement voix-off – Validation ARPP – Livraison PAD numérique

Projet réalisé sous la production d’Apparatprod pour France télévision distribution.

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Détours en France - Le village préféré des français

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